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Home Daycare Essay

Home daycare is one of the most thriving businesses in the new age. Many mothers are heading back to work leaving the question of who is going to take care of the children. That is why I choose to investigate the ins and outs of owning a home day care. Owning a home daycare is more than just babysitting. There are many factors to be considered such as location, equipment, competition, and the overall marketing scheme of how to display your business.

The location plays a major role in what you are looking to achieve in the type of progress in your business. The key to a location is the types of schools, neighborhood, and the people you want to service, and the surroundings. Before choosing a location one should check out the school district, for example how the school is ran, the types of kids around, and is everyone involved in education of their children. Another factor is what type of activities in the area to keep the kids interested and always wanting to do new things. The location I chose was 1509 Vulcan Cir. Edmond, Ok.73003. This is an up rising community in which is starting to provide new jobs for most of Oklahoma, which will in turn raise the demand for day care in the area. The is a factor of supply and demand, the community is in a great demand for daycare so in turn I will supply that service and creating a successful business.

Competition in this location is heavy. There are about three different home day cares in this neighborhood alone. The only way to set my daycare apart is to lower to prices in which I expect the customer to pay for the service. That does not mean to lower the standards but to exceed them and stand out compared to my competition. The prices which you choose to charge a person also reflects on weather or not they can afford your care, in this area prices range from $150.00 to $180.00 for a toddler and $80.00 for a child two through four (in order to stand out I will charge $120.00 to $140.00 for a toddler and $70.00 for a child two through four.) another important thing is that no one in the are takes DHS kids ( children whose daycare is being paid by the government) due to it being so much hassle with the paperwork ; that is why I plan to service those customers too. In such to introduce a variety type of marketing instead of a general marketing strategy. Although my collogues have had their businesses for many years and therefore have more experience, I will learn from them not only to avoid mistakes but to better my business out look.

Equipment is a must when planning to start a business, if you have no equipment you have no business. The over all essential things needed; such as toys for the outside of the home and for the inside, groceries, child proofing the home, baby cribs, high chairs, dishes( for the small kids to eat with),and vehicles. These are things needed to run an efficient daycare. Toys are what attract the child to want to stay and play. It also shows the parents that their child will well occupied while in your care. The average cost of equipment will range from $600.00 to about 1000.00. On the other hand one can find an alterative; such as going to garage sales, retail shops, or asking people if they would like to invest in your business (to have a silent partner).

An efficient way to market a home daycare is to hand out flyers, word of mouth, and just to make a lasting impression on the people you service. If the people you service are happy they will refer you to others and things will begin to take off.

Home daycares are really what you make them in the business world, if you’re a hard worker then it will take off for you. It also depends on the area that you service and how you market yourself and the basis of business.

The first few months of a business are what I like to call the “weather months” you don’t know weather or not it will succeed. The chart above shows that in the first few months the expenses; in which I have concluded that form the first through the third month the expenses of the business will out weight the cash flow. A prime example of why you must try to get the business running as soon as possible to increase cash flow to pay for expenses. There should also be a contract that discusses what they can expect from you and what you expect from them, as you would have in all business with your customers to guarantee great service.
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