What is discrimination? Discrimination occurs when you treat someone differently on the basis of some characteristic, such as race, gender, hair color, height, and so on. A major portion of discrimination usually happens against a minority class. Anybody who is not a non-handicapped, agnostic, born-in-America, white male, under the age of forty, fits into some minority group, or so called protected group. It is believed that seventy percent of us fall into one of the protected groups.
Discrimination in the work place has been around for many years. In the past, job discrimination was routinely ignored. It happened very often, but there were no laws or any type of legal action that a person could take to stop it. If a person did speak out about it, that person was ridiculed, fired, or in some instances, even beat up by his co-workers.
Today’s laws and statues make job discrimination harder to get away with than in the past. Does it still happen? Sure it does, but with today’s rules and regulations, job discrimination is a lot less scarce than in the past. Read more…
What is the market strategy of Nanotechnology during the time of the case?
Nanophase Technologies is an industry-leading nanocrystalline materials innovator and manufacturer with an integrated family of nanomaterial technologies. Its market strategy can be explained as under:
Target market: Even though Nanophase started as a research and development unit and its major revenues came from government research contracts, it transited itself from an R & D unit to a commercial enterprise. Thus, its target market were the businesses which were involved in manufacturing and production of products in diverse processes like personal care, sunscreens, abrasion-resistant applications, environmental catalysts, antimicrobial products, and a variety of polishing applications, including semiconductors, hard disk drives, and optics. Out of these the largest product market for Nanophase was zinc-oxide powder, which is used as an inorganic ingredient in sunscreen, cosmetic and other health care products produced by the BASF cosmetic chemicals group. Sales to BASF cosmetic chemical group accounted for 75.5% of Nanophase’s revenue. Besides this, Zinc-oxide is also used as an ingredient in Dr. Scholl’s foot spray to act as a fungicide and prevent the nozzle from clogging. The company expects the market potential for its products in this sector (health care and cosmetics) to be about $45million. (Read more Marketing essays) Read more…
What do individuals want to get out of life? This is a hard question for many people to answer. So many have never had to sit down and think about what they really want. It’s easier to know what other people want of you and not what you want of yourself. Finding my personal goals wasn’t easy for me to do either. I have decided I want to stay happy and energetic about my career path I have chosen. My career choice must be well paid for my family and I to stay financially stable. I also aim to keep my relationship intimate throughout life. I want to strive in keeping myself active by staying physically fit so others accept me. I approached my personal goals by using the five different areas involving parts of my life and values. The five life areas are personal, family, school/career, financial, and lifestyle. All five areas are interconnected and will affect each other.
Personal goals should be examined daily, for they may change due to circumstances happening in your life. Keeping them updated will help you stay on track to accomplish your goals, short-term or long-term.
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